How Deepavali Gifting Boost Corporate Client Retention in Malaysia

During festive season, corporate gift-giving such as sending Deepavali hampers to customers has emerged as a powerful tool in many companies to improve their client retention rates. In order to stay competitive in Malaysian business, putting strategies for retaining client is always the better choice and more cost effective compared to getting a new client these days. As customer loyalty becomes highly important as quality service and products, providing more human touches differentiates the success of the business.

In the Malaysian corporate gift-giving culture during Deepavali or any festival celebration, the gift is more than just a gift, it is a symbol of respect to acknowledge the client’s importance. It is also a symbol of cultural sensitivity where choosing an appropriate and thoughtful gifts to respect ‘Muhibah’ culture in Malaysia is highly appreciated.

Gifting is Not an Expenses, it’s an Investment

• A striking statistic comes from a Circle Research report, which found that 78% of business-people said a corporate gift made them feel more positively about the company that gave it. This emotional connection is the very essence of client loyalty.
• A study by the Promotional Products Association International (PPAI) found that 85% of consumers remember the name of a company that gave them a gift of promotional product. Furthermore, 80% of consumers who received a gift of promotional product in the last 12 months could recall the advertiser on the item. This top-of-mind awareness is crucial for retention.
• Research from B2B International indicates that 64% of B2B buyers feel that gifts and entertainment have a direct influence on their purchasing decisions. It fosters a positive association that can tip the scales in your favor during contract renewals.

The direct ROI of a gift is difficult to quantify on a spreadsheet, the data clearly shows that a thoughtful corporate gifting will significantly strengthens client relationships, enhances brand perception, and creates loyalty that protects your business bottom line. By investing in thoughtful, strategic gifting, you are not just giving a gift; you are investing in the very relationships that illuminate your business’s path to long-term success.

Be strategic when sending Deepavali gifts to corporate clients

1. If you have a big list of client, segment your clients by value, years of partnership etc. Allocate your gifting budget accordingly.
2. Personalize the gift by mentioning their name in the gift card, choose the gifts that most relevant to their personal preferences for example vegetarian, non-alcohol, etc.
3. Choose Quality Over Quantity. The gift or hamper may not need to have long list of items inside. It create stronger impression to the clients when the items are higher quality and meaning products compared to a full basket of generic and low quality items.

This Deepavali, let your gifts be a reflection of the light and prosperity you wish upon your clients. FloryGift has more than a decade history in partnership with many corporate businesses in Malaysia to send impressive Deepavali hampers and gifts to their clients not only during Deepavali, but other festival celebration including Hari Raya, Chinese New Year and Christmas as well.